About Us

Our Vision is simple:
To make the world a better place through better Leadership.

To deliver practical, Neuroscience-based, down to earth, Executive Coaching, Training, Facilitation and Team, Organisational, Culture & People Development services that translate directly into real life action & results in the real world…While maintaining the highest level of ethics and integrity.
Our stuff does what it says on the tin. No BS. And we’ll do it with integrity.

We listen. We build trust. We deliver results.
We take time to listen
– only then do we advise the right solution.  We build long term relationships & partnerships, adding value to clients with a ‘teaching them to fish’ mentality. Our multiple NSW Business Chamber Excellence in Business Ethics Finalist Awards (2016, 2015, 2014, 2013)  means you know we have integrity – we do what is right & we do what we say.  The genuinely individually tailored, neuroscience-based solution we offer will do what you need it to do.

We don’t apply a sausage-factory system that we simply slot everyone into.  Our strength and success is in our expert team of highly acclaimed consultants, not in a rigid methodology.


Our growing team of 29 handpicked coaches, trainers & consultants are the best. Highly qualified, expert consultants with a vast array & depth of both professional & personal experience. Our trainers & coaches are deeply expert in their fields, & all have practical industry experience backing it up, not just the qualifications (but they have those as well, of course!).

Our CEO likes to get great consultants who also have gone through (& recovered from, obviously!) some sort of personal triail/trauma as he feels this makes them more understanding of people & more empathetic – and ultimately better at what they do, as everything we do is about people, whatever level they are in the organisation.

That means you get consultants who can field those curly questions & add real value, not people who regurgitate the training blurb or a company line.


We have the expertise, personnel & experience to deliver solutions ranging from a single training or executive coaching program to large, multi-site, geographically disparate multi-team programs. It also means you can likely get all the services you need right here, saving you time & money searching around.

For our coaching programs, we have a unique Coach/ Coachee Matching Matrix™ (patent pending) to match coaches & coachees – we’ve never got a coach match wrong since we started in 2006.


We work with both the Public & Private Sectors. Public Sector clients span all levels of government including Local, State and Federal.  E.g.NSW Government clients include the NSW Public Service Commission, NSW FACS, NSW Department of Premier & Cabinet, NSW OEH, etc, plus many others). Private Sector clients include ASX Top 200 Listed organisations and large private & international companies i.e. Westpac/BT Financial, CBA, Software AG, Chubb Insurance, Tata Consultancy Services, etc. We operate right across metropolitan & regional areas, interstate & nationally.


SCC&D is a down-to-earth, no-nonsense, practical, high integrity, action-focused organisation that gets results. We guarantee it: we put our money where our mouths are and offer a 100% money-back guarantee^ (^see website for our fair terms & conditions) around all our training & coaching – because we are sure we’ll get the results you want. The fact we’ve never been asked to refund any money since we started in 2006 backs that up.


We have a hand-picked, expert team of 29 highly qualified consultants including an ex-Reserve Bank of Australia Member, HR/ Learning & Development/ Organisational Development Directors & Managers, Change Management experts, to industry leaders including CEO, General Manager & COO level experience, as well as Six Sigma Black Belt and L.E.A.N. qualified personnel. Some also have military leadership experience.

All are chosen for their values, adherence to our policy of Excellence in Business Ethics (we were Regional Finalists in the NSW Business Chamber 2013, 2014 & 2015 & 2016 Excellence in Business Ethics Award) and in-depth professional experience and down to earth, practical, ‘get people into action’ philosophy. Simon Smith, founder and CEO of Southern Cross Coaching & Development remarks:

“my consultants are the face of my business, I have to ensure they are the best. In addition to their in-depth professional experience, I only take on consultants who have absolute integrity and ethics, and also have practical, personal development and life experience to go hand-in-hand with their professional knowledge. That means they’ve been there, seen it, done it, got the t-shirt, and are best placed to build genuine trust and relationships on a practical and professional level and hence to get the best outcomes for all.”

Most trainers are also dual qualified as coaches (and vice-versa), which means you get the best of both worlds in terms of delivery experience and results. Many also have psychology and counselling qualifications and experience. Some are also qualified mediators, and some are Six-Sigma Black Belt or LEAN project methodology qualified.

Simon Smith, founder of Southern Cross Coaching & Development Pty Ltd was honoured by the International Coach Federation Australia as their Coach of the Year 2013.


Southern Cross Coaching & Development’s logo is more than just a random logo. It’s got a bit of a story behind it and plenty of symbolism relating to our field of professional and personal development, which we hope you’ll find interesting.

The Background Story of the Logo

Southern Cross Coaching & Development’s logo was originally put together in 2006 by Southern Cross Coaching & Development’s Founder and CEO, Simon Smith, when the company first started and was just him and a blank laptop working from home after he was unexpectedly retrenched. Simon designed the original logo (see image) in PowerPoint as he couldn’t afford a designer when he started!

SCCD PowerPoint Logo3




Why the Southern Cross?

After Simon finished 10 years as an officer in the British Royal Air Force, he travelled through Asia for 6 months then around Australia for a year in a beat-up old graffiti covered van in 1995-6. During that time he visited the Observatory at Canberra and just happened to view the Southern Cross through the telescope on one of the tours.

This had quite an impact at the time (see below for explanation of the Southern Cross), although little did he know then that what he saw was to become the symbol for his future coaching and training business which was barely a twinkle in his eye back then.

A few months later, during his 2 years living and working in Borneo and the Philippines as an underwater videographer, SCUBA diving instructor and marine researcher, Simon spent a couple of months crewing a 37-foot yacht around the South China Sea. He regularly took the helm on the midnight to 4am shift, enjoying the solitude and the jet black night sky set ablaze with the sparkle of billions of stars (and with often whales and dolphins frolicking around the boat leaving ‘starlight’ trails of bioluminescence in the water – but that’s another story…).

Most nights he would sit and watch the Southern Cross, spiraling on its rising and setting journey in the South. It became a symbol of direction, freedom and inspiration, provoking many hours of professional and personal reflection, deep thinking and philosophising…and also that it was soon time to get some kip!

Fast forward about 10 years later to 2006, and when it came to set up the logo for Southern Cross Coaching & Development, the Southern Cross and the symbolism in it that Simon had observed from his travels on the yacht and observations in Canberra were the natural choices for both the logo and the name of the business.

The Symbology of the Southern Cross and Connection to the Logo

The Southern Cross itself in the logo symbolises you – the individual, the team, the organisation, etc.

The Pointers 

The two lone stars pointing to the Southern Cross are called “The Pointers” and are symbolic of Coaching and Training focusing the individual/ team/ organisation and of pointing you in the right direction.

The Jewel Box

To the naked eye looking at the Southern Cross in the night sky, the ‘fifth’ star, just below the far right hand star of the cross, appears to be just one white star. However, not many people know that when viewed through a telescope it’s actually a cluster of several bright, multi-coloured stars known as “The Jewel Box” – as depicted in the logo (which is what Simon saw on his visit to the Canberra Observatory).

The analogy here is that our Coaching, Training and other services are the telescopes that help you see the ‘jewels’ inside, helps you gain insight and awareness into you, your leadership, your career, your team, your organisation, etc.The Jewel Box

Coaching, and knowledge in general, develops and changes your perspective, it helps you see new directions and ideas, and helps you view you, your development, your organisation, your leadership, your career and other people in a new wisdom, in a more knowledgeable light.

The Coal Sack

Another part of the Southern Cross is called The Coal Sack. Just below The Jewel Box is an almost completely black patch of sky called The Coal Sack, barely discernible unless you’re away from the city lights. This also has great significance in Aboriginal culture – see below.

It’s actually a dark interstellar dust cloud obscuring the light of the stars behind and so appears as a dark nebula. The analogy here is that in all of us there is also a dark patch that we can sometimes drift into – coaching, training and knowledge development can help prevent this, and also get you out of it when you are in it. We know – we’ve been there!

The blue/black background and the rays of light on the logo (emanating from The Jewel Box) are analogous of the dawn. In a coaching and development context, this is the emergence and brightening of awareness and insight, the development of wisdom, the burst of knowledge, inspiration, ideas and direction and the materialisation and initiation into action, all of which Southern Cross Coaching & Development focuses our services on.

I bet next time you look up into the sky at the Southern Cross you’ll see it from a completely different perspective with this new knowledge! That’s what Southern Cross Coaching & Development can do for people when they work with us to look at their businesses, their careers, their leadership, and their lives.

The Coal Sack’s Significance in Aboriginal Culture

From our research, we’ve discovered that the Western cultures named ‘Coal Sack’ is in its own right very important in several Aboriginal cultures.

The Coal SackThe Coal Sack forms the head of the Emu in the sky. The “Emu in the Sky”, is a ‘constellation’ that is defined by dark nebulae (opaque clouds of dust and gas in outer space) that are visible against the milky way background, rather than by stars – the body and legs are other dark clouds trailing out along the Milky Way to Scorpius.

Just North of Sydney, in the Kuringai National Park, there are extensive rock engravings of the Guringai people who live there, including representations of the creator-hero Daramulan and his emu-wife.

The Emu

An engraving at Elvina Track shows an emu in the same pose and orientation as the Emu in the Sky constellation. On autumn evenings, the emu in the sky stands directly over her portrait; just at the time when it’s time to gather emu eggs.

Amongst the Wardaman people, it is said to be the head and shoulders of a law-man watching the people to ensure they don’t break traditional law. According to a legend reported by W.E. Harney, this being was called Utdjungon, and only adherence to the tribal law by surviving tribe members could prevent him from destroying the world.

The fact that most Australians today can hardly see the Coal Sack due to light pollution whereas prior to Western settlement of Australia it was a defining visible feature, along with other similar elements, is in itself food for thought.